A 30-year real estate legacy, now unified. We consolidated decades of scattered project branding into one authoritative digital presence that showcases their full portfolio while keeping the founders' personal touch at its heart.
The Challenge
Visual Identity
The Insight
Unify decades of scattered projects under one commanding presence
The Solution
A flagship website that balances impressive portfolio scale with personal founder narrative
The Aesthetic
Refined gold and deep gray - corporate authority with warm approachability
The Impact
Visitors see both the company's impressive track record and the people behind it
The Brief:
Afikim Group had built an impressive real estate portfolio over 30 years, but their brand presence was fragmented—each project lived on its own landing page with separate branding. They came to us ready to consolidate. The vision: one powerful digital home that showcases the full scope of their work while establishing Afikim Group as a unified, premium brand in the Israeli real estate market.
The Approach:
We crafted a visual language around gold and deep gray-colors that convey established success without feeling cold or corporate. The design needed to do double duty: present hard numbers and project portfolios that impress investors and buyers, while also telling the human story of the founders. This balance between scale and soul became the guiding principle for every design decision.
The Execution:
The website architecture flows between two worlds seamlessly. Data-driven sections showcase 52 million in projects and thousands of satisfied clients—building instant credibility. But interwoven throughout are personal touches: founder portraits, company values, the story of how Afikim Group began. The result is a site that says "we're big enough to deliver" and "we're personal enough to care" in equal measure.
