Israel's largest voice-based communication platform, serving 1.5 million ultra-Orthodox users who can't access the internet. We transformed a developer-built utility system into an intuitive, enjoyable experience.
The Challenge
Functional Complexity
The Insight
Even utility platforms deserve thoughtful design
The Solution
Complete UX overhaul that turns dozens of voice systems into a clear, navigable interface
The Aesthetic
Clean, friendly, and accessible—proving operational tools can feel human
The Impact
User experience jumped from frustrating to effortless, making technology accessible to those who need it most
The Context:
Yemot HaMashiach solves a problem most of us never think about. For 1.5 million ultra-Orthodox Jews in Israel, and growing communities worldwide - internet access isn't an option. No WhatsApp, no websites, no apps. Yet they still need to check bank balances, pay bills, hear news, learn Torah, and know when the bus arrives. Yemot HaMashiach built an entire ecosystem of smart voice-dial systems that deliver all of this through a phone call.
The Problem:
The platform worked brilliantly on the backend, but the management website was built by developers focused on function, not form. Users struggled to navigate the maze of systems, fields, and forms. Nothing was intuitive. For a company serving over a million people, the administrative experience felt like an afterthought-and it was holding them back as they prepared for expansion into the US and UK markets.
The Transformation:
We didn't just redesign - we reimagined. Every user flow was mapped, simplified, and rebuilt with clarity as the priority. Yes, it's still an operational platform with countless forms and functions, but now it breathes. Color, hierarchy, and intuitive navigation turn complexity into confidence. The result: a system that finally matches the innovation of the technology it manages. Proof that even the most utilitarian tools deserve great design.
